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Ulli Gnewuch

M. Sc. Ulrich Gnewuch

Research Assistant
Office Hours: by appointment
Room: 486
Phone: +49 721 608-41586
ulrich gnewuchGdf8∂kit edu

Karlsruhe Institute of Technology (KIT)
Institute of Information Systems and Marketing (IISM)
Fritz-Erler-Straße 23
76133 Karlsruhe

Research Interest

  • Conversational Agents (e.g., Chatbots, Virtual Personal Assistants)
  • Customer Service
  • Digital Transformation in the Utilities Industry
  • Smart Meter, Smart Home & Smart City
  • Design Science Research

Short CV

  • Since 02/2017: Research Assistant at the Institute of Informations Systems and Marketing (IISM) at KIT
  • Since 02/2017: Product Manager at Heidelberger Services AG
  • 2014 - 2017: M. Sc. Business Informatics at University of Mannheim and Michigan State University
  • 2011 - 2014: B. Sc. Business Informatics at University of Mannheim
Internships and work experience at HeidelbergCement AG, DENTSPLY Implants and Webmans UG


2017: International Conference on Information Systems (ICIS)
International Conference on Design Science Research in Information Systems and Technology (DESRIST)


The Effect of Learning on the Effective Use of Enterprise Systems.
Gnewuch, U.; Haake, P.; Mueller, B.; Maedche, A.
2016. Proceedings of the International Conference on Information Systems (ICIS) 2016, December 11-14, 2016, Dublin