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Interviews

In this section you find the latest interviews and talks given by our team providing you insights into our research expertise and results.

Interview in the "BNN" on the Need for More Human Technology

 

In an interview for the series "Digitale Köpfe in der Region" of the Badische Neueste Nachrichten (BNN), Prof. Dr. Alexander Mädche called for more human technology.

In this, he argues that apps need to be designed more human in order to cause positive emotions and experiences on the user side rather than social pressure, time pressure, and interruptions. Greater transparency of applications for data use and greater user autonomy in deciding on the use of data, for example, could contribute to this development.

The entire interview can be accessed here.

 

Interview "Digitaler Wilder Westen"

For the customer magazine of Liebich & Partner, Prof. Dr. Alexander Mädche was interviewed about about people and information technology (IT) in a highly dynamic world.

He highlights the importance of asking "What do I want?" when talking about digitalization - especially in companies. As digital innovations are manifold and constantly advancing the goals of a company as well as the needs of the customers should play an important role in harmonizing people and IT.

The entire interview can be accessed here or downladed as PDF.

 

Talk "Smart Service Design: Mensch und Technik in Einklang bringen"

In the first part of their Smarter Service Talks series Prof. Dr. Alexander Mädche gave an interview to the online blog Smarter-services.com about Smart Service Design.

He talked about the research foci of our research group and why services should be intelligent from an socio-technical point of view in order to help people coping with the ubiquitous complexity of various existing sytstems. What are smart services? What does services actually make smart and which role do users play in this respect? While giving insights on methods, skills, challenges but also opportunites adressing the topic of smart sercvice design, you can additionally learn what we offer to students within our education concepts.

The article to the interview and more detailed information can be found here.