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Designing Digital Transformation

Designing services is different from designing products. In contrast to products being discrete and tangible objects, services are co-produced by people and only provide value when they are actually used. Digital services represent a specific category of services and specifically leverage and integrate information technology in the service delivery process. Today, modern service delivery is heavily dependent on digital platforms.

In the research area “Designing Digital Transformation” we are investigating the digital transformation lifecycle: 


  1. Design processes and practices, social aspects on the design team level to increase digital service ease of use and experience. Furthermore, we are delivering advanced tool support for supporting a scalable, mass-user digital service design.
  2. The partial or complete change of entire services or specific processes into a digital representation massively impacts individual employees in an organization and its customers. We are investigating contextual factors, antecedents and outcomes of service and process digitization. 


Head of Area

Prof. Dr. Alexander Mädche Prof. Dr. Alexander Mädche
Phone: +49 721 608-41580


Karl Werder
Karl Werder
+49 721 608-41584

Xuanhui Liu
Xuanhui Liu
+49 721 608-41583

Dominik Augenstein
Dominik Augenstein
+49 721 608-41586

Dr. Benjamin Müller
+31 (0)50 363 2747

Phillip Haake
Phillip Haake
+49 721 608-41582

Christian Fleig
Christian Fleig
+49 721 608-41583


  • IS (Post-) Implementation
  • Process Transformation
  • Digital Business Models
  • Design-Driven Development


  • Surveys
  • Qualitative research methods
  • Behavioral experiments in the lab, the field, and online
  • Design Science Research
  • Literature reviews



Cooperation Partners


Selected Publications of the Research Group

Interaktion mit smarten Systemen : Aktueller Stand und zukünftige Entwicklungen im Bereich der Nutzerassistenz.
Morana, S.; Friemel, C.; Gnewuch, U.; Maedche, A.; Pfeiffer, J.
2017. Wirtschaftsinformatik & Management, 9 (5), 42-51. doi:10.1007/s35764-017-0101-7
Explaining the Influence of Workarounds on Effective Use : The Case of a Supply Chain Management System.
Li, Y.; Haake, P.; Mueller, B.
2017. ECIS 2017 : 25th European Conference on Information Systems, Guimarães, Portugal, June 5th-10th 2017
Towards the Design of a Process Mining-Enabled Decision Support System for Business Process Transformation.
Fleig, C.
2017. CAiSE 2017 : Proceedings of the Forum and Doctoral Consortium Papers Presented at the 29th International Conference on Advanced Information Systems Engineering, Essen, Germany, 12th - 16th June 2017. Ed.: X. Franch, 170-178
Enterprise System Renewal - The Divergence Between Perception and Reality.
Haake, P.; Schacht, S.; Mueller, B.; Maedche, A.
2017. 13. Internationale Tagung Wirtschaftsinformatik (WI 2017), St. Gallen, Switzerland, 12.02. - 15.02.2017. Ed.: J.M. Leimeister, 529-543
How to gamify? A method for designing gamification.
Morschheuser, B.; Werder, K.; Hamari, J.; Abe, J.
2017. Proceedings of the 50th Annual Hawaii International Conference on System Sciences (HICSS), Hawaii, USA, January 4-7, 2017
Operationalization and Measurement of the Concept of Effective Use.
Haake, P.; Schacht, S.; Lauterbach, J.; Mueller, B.; Koegel, C.; Maedche, A.
2016. Proceedings of the 26th Annual SIGADIT-Workshop, December 11-14, 2016, Dublin
The Effect of Learning on the Effective Use of Enterprise Systems.
Gnewuch, U.; Haake, P.; Mueller, B.; Maedche, A.
2016. Proceedings of the International Conference on Information Systems (ICIS) 2016, December 11-14, 2016, Dublin
Designing an End User Participation and Involvement Assistant for Continuous IS Development.
Haake, P.; Morana, S.; Schacht, S.; Zhou-Hartmann, L.; Maedche, A.
2016. Proceedings of the International Conference on Information Systems (ICIS) 2016, December 11-14, 2016, Dublin
A Taxonomy of Digital Service Design Techniques.
Liu, X.; Werder, K.; Mädche, A.
2016. 37th International Conference on Information Systems (ICIS 2016), Dublin, Ireland,11th - 14th December 2016, 1834-1845, Curran Associates, Inc.,Red Hook (NY)
Estimating spatially distributed soil texture using time series of thermal remote sensing - A case study in central Europe.
Müller, B.; Bernhardt, M.; Jackisch, C.; Schulz, K.
2016. Hydrology and earth system sciences, 20 (9), 3765-3775. doi:10.5194/hess-20-3765-2016
Towards a Software Product Industry Classification.
Werder, K.; Wang, H.-Y.
2016. New Trends in Software Methodologies, Tools and Techniques. H. Fujita, G. A. Papadopoulos, 27-37, IOS Press, Amsterdam. doi:10.3233/978-1-61499-674-3-27
Using Gamification to Tackle the Cold-Start Problem in Recommender Systems.
Feil, S.; Kretzer, M.; Werder, K.; Maedche, A.
2016. CSCW '16 Companion: Proceedings of the 19th ACM Conference on Computer Supported Cooperative Work and Social Computing Companion, San Francisco, California, USA, February 27-March 2, 2016, 253-256, ACM, New York (NY). doi:10.1145/2818052.2869079
Experience Report: Social BPM Lab enhanced with participation of professionals.
Augenstein, D.; Citak, M.; Ullrich, M.; Vetter, A.
2016. Modellierung 2016. Workshopband. Hrsg.: S. Betz, 71-78, Gesellschaft für Informatik, Bonn
Team Agility and Team Performance - The Moderating Effect of User Involvement.
Werder, K.
2016. Proceedings of the 24th European Conference on Information Systems, Istanbul, Turkey, June 12-15
PDISC - Towards a Method for Software Product DISCovery.
Werder, K.; Zobel, B.; Maedche, A.
2016. Software Business : Proceedings of the 7th International Conference, ICSOB 2016, Ljubljana, Slovenia, June 13-14, 2016. Ed. A. Maglyas, 47-62, Springer International Publ., Cham. doi:10.1007/978-3-319-40515-5_4
Designing a supply network artifact for data, process, and people integration.
Koppenhagen, N.; Müller, B.; Mädche, A.; Li, Y.; Hiller, S.
2016. Information systems and e-business management, 14 (3), 613–636. doi:10.1007/s10257-015-0296-1
User Involvement in Enterprise System Implementation Projects – A Configurational Approach.
Haake, P.; Maedche, A.; Müller, B.
2015. 2015 OASIS Pre-ICIS Workshop, Fort Worth, TX, USA, December 12th, 2015
The Effect of User Adaptation on the Effective Use of Enterprise Systems.
Haake, P.; Lauterbach, J.; Mueller, B.; Maedche, A.
2015. ICIS 2015 Proceedings : 36th International Conference on Information Systems, Fort Worth, United States, December 13-16, 2015, 1-12, Association for Information Systems, Atlanta (GA)
Design and Governance of Collaborative Business Processes in Industry 4.0.
Schönthaler, F.; Augenstein, D.; Karle, T.
2015. 17th IEEE Conference on Business Informatics, Lisbon, Portugal, 13th - 16th July 2015
Transformation messen und steuern.
Lauterbach, J.; Mädche, A.; Müller, B.
2015. Bankmagazin, 64 (10), 42-45
What makes the System tick? - Explaining Individuals' Adaptation Behavior towards Effective Use in Enterprise System Implementations.
Lauterbach, J.; Kahrau, F.; Müller, B.; Mädche, A.
2015. Building a better world through information systems : 35th International Conference on Information Systems (ICIS), Auckland, New Zealand, 14-17 December 2014. Vol.: 3, 1893-1913, Curran, Red Hook (NY )
Exploring principles of user-centered agile software development: A literature review.
Brhel, M.; Meth, H.; Mädche, A.; Werder, K.
2015. Information and Software Technology, 61, 163-181. doi:10.1016/j.infsof.2015.01.004
Social Media for Success: A Strategic Framework.
Werder, K.; Helms, R. W.; Jansen, S.
2014. 18th Pacific Asia Conference on Information Systems, PACIS 2014, Chengdu, China, 24 June 2014 through 28 June 2014, Paper 92, AIS, Atlanta, Ga.
Usability für die betriebliche Praxis - Anwendbare Forschung für den Mittelstand.
Burmester, M.; Brandenburg, S.; Döbelt, S.; Schlörner, I.; Schmidt, R.; Gunnar, S.; Werder, K.; Ziegler, D.
2014. Mensch & Computer 2014 – Workshopband : 14. Fachübergreifende Konferenz für Interaktive und Kooperative Medien; Interaktiv unterwegs - Freiräume gestalten. Hrsg.: M. Koch, 143-149, De Gruyter Oldenbourg, Berlin. doi:10.1524/9783110344509.143
Usability Readiness of German Software SMEs – Three Segments and their Characteristics.
Werder, K.; Haake, P.; Mädche, A.
2014. Mensch und Computer, 14. fachübergreifende Konferenz für interaktive und kooperative Medien, interaktiv unterwegs - Freiräume gestalten, München, Germany, 31. August - 3. September 2014. Ed.: M. Koch, 185-194, De Gruyter, Berlin
Who Reads Corporate Tweets? Network Analysis of Follower Communities.
Helms, R. W.; Werder, K.
2013. Hyperconnected world: anything, anywhere, anytime : 19th Americas Conference on Information Systems, (AMCIS-2013); Chicago, Illinois, USA, 15 - 17 August 2013. Vol. 5, 3998-4009, Curran, Red Hook (NY)
Advancing Task Elicitation Systems - An Experimental Evaluation of Design Principles.
Meth, H.; Li, Y.; Mädche, A.; Müller, B.
2013. 33th International Conference on Information Systems (ICIS), Orlando, USA, 16-19 December 2012, 1-20
Process Visibility - Towards a Conceptualization and Research Themes.
Berner, M.; Graupner, E.; Mädche, A.; Müller, B.
2013. Digital Innovation in the Service Economy. 33. International Conference on Information Systems (ICIS), Orlando, USA, December 16-19, 2012. Vol.: 5, 4351-4363, Curran, Red Hook (NY)
Reconceptualizing Enterprise Systems.
Lauterbach, J.; Kahrau, F.; Mädche, A.; Müller, B.
2013. Organizations and Society in Information Systems (OASIS), Milan, Italy, 14 December 2013
Managerial interventions in multicultural virtual teams: A review and synthesis of the literature.
Li, Y.; Müller, B.; Mädche, A.
2012. Institute for Enterprise Systems, Mannheim
On the Methodological and Philosophical Challenges of Sociomaterial Theorizing: An Overview of Competing Conceptualizations [Panel Statement].
Müller, B.; Räth, P.; Faraj, S.; Kautz, K.; Robey, D.; Schultze, U.
2012. Proceedings of the International Conference on Information Systems, ICIS 2012, Orlando, USA, December 16-19, 2012. Ed.: J. F. George, Paper 3, Association for Information Systems, Atlanta (GA)
Design Science Research in Action - Anatomy of Success Critical Activities for Rigor and Relevance.
Koppenhagen, N.; Gaß, O.; Müller, B.
2012. 20th European Conference on Information Systems (ECIS 2012), Barcelona, Spain, June 10-13, 2012
How Do Procurement Networks Become Social? Design Principles Evaluation in a Heterogeneous Environment of Structured and Unstructured Interactions.
Koppenhagen, N.; Katz, N.; Mädche, A.; Müller, B.
2012. International Conference on Information Systems (ICIS), Shanghai, China, 4-7 December 2011. Vol. 5, 3635-3653, Curran, Red Hook (NY)
Understanding Design Principles of Task Elicitation Systems - An Experimental Evaluation.
Meth, H.; Li, Y.; Mädche, A.; Müller, B.
2012. International Conference on Information Systems (ICIS), JAIS Theory Development Workshop, Orlando, USA, December 16-19, 2012. Ed.: F. Joey, Weatherhead School of Management, Cleveland (OH)
Anatomy of knowledge bases used in design science research: A literature review.
Gaß, O.; Koppenhagen, N.; Biegel, H.; Maedche, A.; Müller, B.
2012. Design Science Research in Information Systems. Advances in Theory and Practice : 7th International Conference (DESRIST), Las Vegas, USA, May 14-15, 2012. Ed.: K. Peffers, 328-344, Springer, Berlin. doi:10.1007/978-3-642-29863-9_24
Reducing the Incidence of Unintended, Human-Caused Information Flows in Enterprise Systems.
Atkinson, C.; Gerbig, R.; Barth, F.; Freiling, F.; Schinzel, S.; Hadasch, F.; Maedche, A.; Müller, B.
2012. 16th International Enterprise Distributed Object Computing Conference Workshops (EDOCW), Third International Workshop on Models and Model-driven Methods for Service Engineering (3M4SE), Beijing; China; Sept. 10-14, 2012. Ed.: C. Chi, 11-18, IEEE, Piscataway (NJ). doi:10.1109/EDOCW.2012.12
Leaking Confidential Information by Non-Malicious User Behavior in Enterprise Systems - an Empirical Study.
Hadasch, F.; Mädche, A.; Müller, B.
2011. Universität Mannheim, Mannheim
Leaking Confidential Information by Non-Malicious User Behavior in Enterprise Systems - Design of an Empirical Study.
Hadasch, F.; Müller, B.; Mädche, A.
2011. Profit vs. Privacy – Advanced targeted advertising for social networks. 6th Mediterranean Conference on Information Systems (MCIS), Limassol, Cyprus 3.-5. September, 2011. Ed.: C. Kahl, Paper 126
Editorial: Workshop on the Role of Platforms for Enterprise Ecosystems (3EP).
Beimborn, D.; Mädche, A.; Müller, B.
2011. Informatik 2011 : Informatik schafft Communities; 4.-7.10.2011, Berlin, Germany. Ed.: H. Heiss, 419-420, Gesellschaft für Informatik, Bonn