In the last years there has been a growing interest in the use of gamification - the use of game design elements in non-game contexts (Deterding et al. 2011) to motivate user to participate in online communities and crowdsourcing applications (Morschheuser et al. 2016). Numerous examples in practice and science show that the use of game elements and game mechanics can successfully change behavior and increase user engagement (Hamari et al. 2014). However, effects of gamification on participation and community building in crowdsourcing are less studied so far.
In cooperation with the Robert Bosch GmbH in Renningen we developed an gamified innovation management system. As part of this project we are looking for motivated students that are interested to analyze the effects of gamification on motivation and user behavior in context of this gamified innovation management system.
Goal of the Thesis
The goal of this thesis is
- to review scientific literature about gamification in context of community building, crowdsourcing, online collaboration and we-intention,
- to develop theory-based model
- and to conduct a survey with Bosch employees to measure and understand the effects of gamification on the intention to participate in our gamified application.
Skills Required
- Very good analytical skills ( SPSS or SAS skills are beneficial )
- Interest in empirical research
- English skills
- Willingness to work at Bosch Renningen
- Ability to review and synthesize literature
- Interest in Video-Games, Game-Design, Gamification and human motivation
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