EyeTC

EyeTC: Attentive Terms and Conditions

  • Now and then, users are asked to accept terms and conditions (T&C) before using Internet-based services. Previous studies show that users ignore reading T&C most of the time and accept them tacitly without reading. However,  T&Cs may include critical information. This research project targets solving this problem by designing EyeTC. EyeTC uses eye tracking technology to follow users’ eye movement data in real-time and provide attention feedback when users do not read T&C of Internet-based services. 

     

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