Now and then, users are asked to accept terms and conditions (T&C) before using Internet-based services. Previous studies show that users ignore reading T&C most of the time and accept them tacitly without reading. However, T&Cs may include critical information. This research project targets solving this problem by designing EyeTC. EyeTC uses eye tracking technology to follow users’ eye movement data in real-time and provide attention feedback when users do not read T&C of Internet-based services.
- EyeTC: Attentive Terms and Conditions of Internet-based Services with Webcam-based Eye Tracking. Toreini, P.; Langner, M.; Maedche A.; Information Systems and Neuroscience (NeuroIS 2021)