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Dennis Hummel

Dr. Dennis Hummel

Office Hours: by appointment only
Room: 486
Phone: +49 721 608-41582
dennis hummelSvo2∂kit edu

Karlsruhe Institute of Technology (KIT)
Institute of Information Systems and Marketing (IISM)
Kaiserstraße 89
76133 Karlsruhe

Research Interest

  • Multi-Channel Choice Behavior
  • Channel Design
  • Digital Nudging
  • Individual Differences, particularly Personality Traits
  • (Financial) Services Industry


Short CV

  • Since 2018: Attaché at Federal Foreign Office Germany
  • Since 2016: Associated Research Assistant at the Institute of Informations Systems and Marketing (IISM) at KIT
  • 2015-2018: Inhouse Consultant at Commerz Business Consulting (Commerzbank Group)
  • 2014-2015: Master in Managerial and Financial Economics at HEC Paris
  • 2010-2013: Bachelor in Business Administration at University of Mannheim
  • Internships at Commerzbank, Highland Microfinance Bank, EY, Deloitte Consulting and Federal Foreign Office Germany


Community Activities

  • Reviewer for the "International Conference on Informations Systems" (ICIS)
  • Reviewer for the "European Conference on Informations Systems" (ECIS)
  • Reviewer for the "International Conference on Business Information Systems" (BIS)
  • Reviewer for the "Conference on Gender & IT" (GEWINN)

Teaching and Theses

  • Summer 2018: Colored Digital Anchoring Nudges: An Experiment Study in an Online Booking Process"
  • Fall 2017: Commerzbank Capstone Project in Lecture Digital Service Design
  • Fall 2017: Seminar Information Systems & Service Design
  • Fall 2017: Master Thesis: Value-Oriented Digital Default Nudges: An Experimental Study in Sustainable Product Choices"
  • Spring 2017: Bachelor Thesis "About Defaults and Reminders: A Systematic Literature Review"
  • Spring 2017: Bachelor Thesis "Analyzing Gender-Differences in Multi-Channel Choices of Banking Services"
  • Fall 2016: Commerzbank Capstone Project in Lecture Digital Service Design
  • Fall 2016: Seminar Information Systems & Service Design
  • Spring 2016: Commerzbank Challenge on Mobile Payments in Practical Seminar Digital Service Design
  • Spring 2016: Seminar Information Systems & Service Design


How effective is nudging? A quantitative review on the effect sizes and limits of empirical nudging studies.
Hummel, D.; Maedche, A.
2019. Journal of behavioral and experimental economics, 80, 47–58. doi:10.1016/j.socec.2019.03.005
Improving Digital Nudging Using Attentive User Interfaces: Theory Development and Experiment Design.
Hummel, D.; Toreini, P.; Maedche, A.
2018. 13th International Conference on Design Science Research in Information Systems and Technology (DESRIST), Chennai, India, 3rd – 6th June, 2018, 1–8
Biological Sex vs. Psychological Gender-Roles in Online Channel Choices: Evidence from Two Studies in the Financial Services Industry.
Hummel, D.; Herbertz, S.; Mädche, A.
2018. Proceedings of 4th Gender and IT Conference (GenderIT’18), Heilbronn, 14.-15. Mai 2018, 199–208, ACM, New York (NY). doi:10.1145/3196839.3196870
Designing Adaptive Nudges for Multi-Channel Choices of Digital Services : A Laboratory Experiment Design.
Hummel, D.; Schacht, S.; Mädche, A.
2017. Proceedings of the 25th European Conference on Information Systems (ECIS), June 5-10 2017, Guimarães, Portugal
IT-Trends in der Finanzbranche.
Hummel, D.; Mädche, A.
2017. Hi:Tech Campus, (1)
Multi-Channel Choice in Retail Banking Services: Exploring the Role of Service Characteristics.
Hummel, D.; Schacht, S.; Mädche, A.
2017. 13th International Conference on Wirtschaftsinformatik, Wirtschaftsinformatik 2017 (WI-2017), St. Gallen, 12-15 February 2017, 619–633
Determinants of Multi-Channel Behavior: Exploring Avenues for Future Research in the Services Industry.
Hummel, D.; Schacht, S.; Mädche, A.
2016. Human Behavior in IS. 37th International Conference on Information Systems (ICIS), Dublin, Ireland, December 11-14, 2016, AIS Electronic Library