The User Experience Day took place on October 11th 2018 in Mannheim, it attracted 450 participants. Various IISM members actively engaged in this event. Prof. Maedche is co-organizer of the UX Day. Prof. Klarmann gave a talk on automated user preference elicitation, Dr. Morana presented our work in the field of chatbots (see www.chatbotresearch.com).